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Social Media

 

Social media can be a powerful tool for your clinic. University of Colorado Medicine has accounts on Facebook, Twitter, Instagram, Pinterest, and YouTube. Clinics and departments are also able to create their own social media accounts.

Our goal is to maintain a cohesive brand message across all social channels, while also allowing some individuality among other CU Medicine entities.

Establish an account username/handle

The account username is how your followers will mention or tag you in their posts. With your username, it is key to be straightforward to clearly identify your CU Medicine clinic or department name. Depending on what platform you are joining, the number of characters for your account handle will change. Most common practice begins with "CU Medicine" followed directly by your clinic or department name.

Profile Icon

Your social Icon should incorporate your CU Medicine branded logo. If you need help creating an icon, or need other services, please contact the CU Medicine marketing team.

If you are creating a social media account for a department within the University of Colorado School of Medicine at CU Anschutz, you can request an official icon through Printing Services.

About Section

The About is an opportunity to give insight to your audience about what you’re all about. Write a clear and concise description of who you are. Fill out all of the About section and other profile sections completely including a link to your CU Medicine clinic page.

Cover Photo

The cover photo has more flexibility than the profile picture. This photo can be switched out depending on events or marketing campaigns. Although we encourage you to personalize your cover photo, we do ask that you ensure your photo is relevant and not out of date.

Cover Photo Dimensions: 

  • Twitter: 1500 x 500 pixels 
  • Facebook: 820 x 312 pixels
  • LinkedIn: 1584 x 396 pixels
  • YouTube: 2560 x 1152 pixels

Official Hashtags

CU Medicine has hashtags that we encourage everyone to use. Using these hashtags can help increase the reach and visibility of your content.

#CUMedicine: A general hashtag

#WeCU: Promotes our "We CU" campaign and can be used on content that is patient-focused (We CU as more than a patient) or highlights a service (We CU as our #1 priority)

Patient stories/HIPAA Regulations

You must receive written consent to post pictures of patients, names of patients, or any likeness of a patient (e.g. name, medical record number, screenshots, or EMR), even if they give you express permission. 

CU Medicine utilizes the CU Anschutz HIPAA Model Release Form. This must be filled out and signed by the patient prior to posting anything on social media.

If you do receive patient consent, be sure to remain mindful about what content you're sharing and consider your audience.

Social Media Terms Of Service 

Facebook: https://www.facebook.com/legal/terms

Twitter: https://twitter.com/tos 

LinkedIn: http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag 

YouTube: https://www.youtube.com/t/terms


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