Brand Guidelines

Our brand is what people think and feel when they see University of Colorado Medicine.  It creates an emotional connection with our patients, their families, and referring providers with CU Medicine. The expertise of our multispecialty group practice establishes our focus on you the patient. "We CU" is more than a tagline – it’s what we stand for. 

We need everyone’s help in representing CU Medicine consistently to all of our audiences. This website explains how to incorporate and share the CU Medicine identity with confidence. Successful incorporation of the elements creates uniformity within our brand and helps accurately represent us to the patients and referring providers we serve.  Consistency strengthens our brand – to make sure it's universally recognizable and memorable.

Mantra: University of Colorado Medicine’s healthcare services are led by the university’s top providers at the forefront of medical innovation. Nationally ranked and trusted everywhere, we provide leading-edge care that is personalized to meet each patient’s lifestyle needs. Our approach focuses on combining unmatched expertise with transparency and empathy to ensure patients get the support they deserve across the care continuum.

View the CU Medicine Style Guide

Visual Elements    Printed Materials and Presentations     Social Media Guide     Clinic Uniforms and Signage     Marketing Request Form